University Bus Services: Responding to Students’ Travel Demands?

University bus services provide fixed-route public transport for students to and from large universities. They are relatively affordable resource-efficient, but must compete against private cars taxis which tend be more convenient flexible than services. Many students, particularly those with lower incomes, depend on them. administrators understand how improve service in order treat this group fairly. The main contribution of paper is examine can help achieve social equity sustainability goals. It investigates by reporting the results a survey 303 at Shahid Bahonar Kerman Iran concerning their travel demands utilization. Grounded theory structural equation modeling used analyze daily commute preferences university influenced characteristics, fleet condition, fares, station time factors. This study identifies various steps that administration take make efficient attractive, such as updating fleet, improving stations, increasing security, pedestrian access stations. Survey respondents reported highest satisfaction levels fare levels, security buses, waiting times. Women feeling discriminated commutes. Poor-quality contributes negative feedback loop increases automobile use reduces sustainability.